A Strategic Empire Building Experience
Guide your pharmaceutical empire through history. Make crucial decisions in research, development, and distribution. Build an empire to stand the test of time.
Pharmalization is a strategic simulation game where teams represent generic pharmaceutical (Gx) companies competing to build the most successful business through smart bidding, licensing, and promotion strategies.
Starting with 12 million € budget, guide your company through critical business decisions. Develop in-house products, negotiate licensing deals, compete in competitive tenders, and invest strategically in market promotion to capture the largest market share while maximizing profits.
Navigate the dual-market landscape: win exclusive tender contracts through competitive pricing (up to 3 winners per tender), and dominate the private sector by influencing physician prescriptions. Success requires balancing development costs, promotional investments, and strategic portfolio management across multiple game phases.
Choose your company name, select products for in-house development, and allocate your 12M € budget strategically.
Negotiate in-licensing and out-licensing agreements. Review Cost of Goods (COGs) and maximize portfolio value through smart deals.
Submit competitive price offers for tenders. Up to 3 winners per tender. Bids cannot exceed 50% of originator's price.
Invest in promotion to capture market share in both tender and private sectors.
Compete in both tender and private markets. Market rules adjust dynamically based on number of bidders and competitive landscape.
Track your market share, profit breakdown, and promotional impact. Analyze your strategy's effectiveness across all market segments.